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Item Details
| Title:
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CONSUMER BEHAVIOR: BUILDING MARKET STRATEGY
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| By: |
Delbert I. Hawkins, David L Mothersbaugh |
| Format: |
Paperback |
| List price:
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£49.30 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0071315128 |
| ISBN 13: |
9780071315128 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 April, 2012 |
| Edition: |
12th Revised edition |
| Series: |
College Ie Overruns |
| Pages: |
832 |
| Description: |
Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application. |
| Synopsis: |
"Consumer Behavior: Building Marketing Strategy" provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. |
| Illustrations: |
Illustrations (some col.) |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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