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Item Details
Title:
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LOYALTY.COM
CUSTOMER RELATIONSHIP MANAGEMENT IN THE NEW ERA OF INTERNET MARKETING |
By: |
Frederick Newell, Martha Rogers |
Format: |
Paperback |
List price:
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£9.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
007138782X |
ISBN 13: |
9780071387828 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Pub. date: |
25 January, 2002 |
Pages: |
325 |
Description: |
Presents case studies and real-world examples, and reveals what technology shifts mean to marketers in every field. This book outlines the fundamentals needed to build customer loyalty that will last. |
Synopsis: |
"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write." - "Los Angeles Times". Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field - and outlines the fundamentals needed to build customer loyalty that will last. |
Publication: |
US |
Imprint: |
McGraw-Hill Inc.,US |
Returns: |
Non-returnable |
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