pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: LOYALTY.COM
CUSTOMER RELATIONSHIP MANAGEMENT IN THE NEW ERA OF INTERNET MARKETING
By: Frederick Newell, Martha Rogers
Format: Paperback

List price: £9.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 007138782X
ISBN 13: 9780071387828
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 25 January, 2002
Pages: 325
Description: Presents case studies and real-world examples, and reveals what technology shifts mean to marketers in every field. This book outlines the fundamentals needed to build customer loyalty that will last.
Synopsis: "If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write." - "Los Angeles Times". Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field - and outlines the fundamentals needed to build customer loyalty that will last.
Publication: US
Imprint: McGraw-Hill Inc.,US
Returns: Non-returnable
Some other items by this author:
AMELIA'S JOURNEY
AMELIA'S JOURNEY (PB)
AUTUMN SONG
AUTUMN SONG (PB)
BECOMING LUCY
BECOMING LUCY
BERNIE FINDS A FRIEND (PB)
BERNIE GOES TO THE BEACH (PB)
BERNIE'S JOURNEY (PB)
CAROLINE'S CHOICE
CAROLINE'S CHOICE
CHRISTMAS AT HOLLY HILL
CHRISTMAS AT HOLLY HILL (PB)
CHRISTMAS AT STONEY CREEK (PB)
DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER? (PB)
EXTREME TRUST (HB)
FINDING BECKY
FINDING BECKY
LOVE FINDS FAITH
LOVE FINDS FAITH (PB)
LOVE NEVER FAILS
LOVE NEVER FAILS (PB)
LOVE STAYS TRUE
LOVE STAYS TRUE (PB)
MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS
MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS
MANAGING CUSTOMER EXPERIENCE AND RELATIONSHIPS (HB)
MANAGING CUSTOMER RELATIONSHIPS
MANAGING CUSTOMER RELATIONSHIPS
MANAGING CUSTOMER RELATIONSHIPS
MANAGING CUSTOMER RELATIONSHIPS
MANAGING CUSTOMER RELATIONSHIPS
MANAGING CUSTOMER RELATIONSHIPS (HB)
MORNING FOR DOVE
MORNING FOR DOVE
ONE TO ONE B2B (PB)
ONE-TO-ONE FUTURE (PB)
RETURN ON CUSTOMER (PB)
RULES TO BREAK AND LAWS TO FOLLOW
RULES TO BREAK AND LAWS TO FOLLOW
RULES TO BREAK AND LAWS TO FOLLOW
RULES TO BREAK AND LAWS TO FOLLOW (HB)
SPRING HOPE
SPRING HOPE (PB)
SUMMER DREAM
SUMMER DREAM (PB)
THE ONE TO ONE FIELDBOOK (PB)
THE ONE TO ONE FUTURE (PB)
THE ONE TO ONE MANAGER
THE ONE TO ONE MANAGER (PB)
WHY CRM DOESN'T WORK
WHY CRM DOESN'T WORK
WHY CRM DOESN'T WORK
WHY CRM DOESN'T WORK (HB)
WINTER PROMISE
WINTER PROMISE (PB)

TOP SELLERS IN THIS CATEGORY
How To Become A Rainmaker (Paperback)
Ebury Publishing
Our Price : £10.21
more details
Raving Fans! (Paperback)
HarperCollins Publishers
Our Price : £7.29
more details
The Trusted Advisor (Paperback)
Simon & Schuster
Our Price : £12.40
more details
The Social Business Imperative (Paperback)
Pearson Education (US)
Our Price : £5.55
more details
People Love You (Hardback)
John Wiley & Sons Inc
Our Price : £13.87
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing
 customer services


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 






Early Learning
Little Worried Caterpillar (PB) Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
add to basket

Early Learning
add to basket

Picture Book
All the Things We Carry PB What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
add to basket