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Item Details
| Title:
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TRUST-BASED SELLING
USING CUSTOMER FOCUS AND COLLABORATION TO BUILD LONG-TERM RELATIONSHIPS |
| By: |
Charles W. Green |
| Format: |
Hardback |
| List price:
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£35.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0071461949 |
| ISBN 13: |
9780071461948 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 January, 2006 |
| Series: |
Business Books |
| Pages: |
288 |
| Description: |
Sales based on trust are uniquely powerful. This book reveals: why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and, how to create trust in negotiations, closings, and when answering the toughest sales questions. It is suitable for anyone in sales, and for sellers of complex, intangible services. |
| Synopsis: |
Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller "The Trusted Advisor" how to deserve and, therefore, earn a buyer's trust. Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. "Trust-Based Selling" shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and, how to create trust in negotiations, closings, and when answering the six toughest sales questions. "Trust-Based Selling" is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
McGraw-Hill Professional |
| Returns: |
Returnable |
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