ESSENTIALS OF MARKETING by William D. Perreault Jr., E. Jerome McCarthy ( 9780073049205 )

Item Details

Title:

ESSENTIALS OF MARKETING

By:

William D. Perreault Jr., E. Jerome McCarthy

Format:

Mixed media product

List price:	£132.81
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0073049204

ISBN 13:

9780073049205

Publisher:

MCGRAW-HILL EDUCATION - EUROPE

Pub. date:

1 April, 2005

Edition:

10th Revised edition

Pages:

688

Description:

Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications, and ethical issues. It also includes a CD featuring video clips to accompany cases in the text.

Synopsis:

Essentials of Marketing is a brief version of Basic Marketing. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability

Publication:

Imprint:

McGraw Hill Higher Education

Returns:

Non-returnable

Some other items by this author:

A MARKETING STRATEGY PLANNING APPROACH (PB)

APPLICATIONS IN BASIC MARKETING (PB)