BASIC MARKETING (INT'L ED) by William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy ( 9781259060762 )

Item Details

Title:

BASIC MARKETING (INT'L ED)

By:

William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

Format:

Paperback

List price:	£56.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

1259060764

ISBN 13:

9781259060762

Publisher:

MCGRAW-HILL EDUCATION - EUROPE

Pub. date:

1 February, 2013

Edition:

19th edition

Pages:

832

Description:

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title ntegrates the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Synopsis:

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Illustrations:

illustrations (colour)

Publication:

Imprint:

McGraw Hill Higher Education

Returns:

Returnable

Some other items by this author:

A MARKETING STRATEGY PLANNING APPROACH (PB)

APPLICATIONS IN BASIC MARKETING (PB)