BASIC MARKETING by William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy ( 9780078028984 )

Item Details

Title:

BASIC MARKETING
A MARKETING STRATEGY PLANNING APPROACH

By:

William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

Format:

Hardback

List price:	£151.99
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ISBN 10:

0078028981

ISBN 13:

9780078028984

Publisher:

MCGRAW-HILL EDUCATION - EUROPE

Pub. date:

1 April, 2013

Edition:

19th Revised edition

Series:

Irwin Marketing

Pages:

784

Description:

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This book shows how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Synopsis:

Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Illustrations:

col. ill

Publication:

Imprint:

McGraw Hill Higher Education

Returns:

Returnable

Some other items by this author:

A MARKETING STRATEGY PLANNING APPROACH (PB)

APPLICATIONS IN BASIC MARKETING (PB)