| Title:
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TOFU TIGER: THE MARKETING PLAN
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| By: |
David Waller |
| Format: |
CD-ROM |
| List price:
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£34.79 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0074713892 |
| ISBN 13: |
9780074713891 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 November, 2003 |
| Edition: |
2nd edition |
| Description: |
Shows how to write a marketing plan in an interactive and electronic format. This CD-ROM contains instructions required to develop a plan, and software to allows students write a plan directly onto a word file. It also contains instructions on presenting a marketing plan; 3 case studies and links to marketing organisations world wide. |
| Synopsis: |
Tofu Tiger 2e is a CD-ROM that presents a step-by-step guide to writing a marketing plan in an interactive, electronic format. It contains instructions on all the aspects required to develop a thorough, effective plan, and software designed to allow students to write a marketing plan directly onto a word file. In addition it contains instructions on how to present a marketing plan; a fully worked example; three case studies and links to marketing, statistical and advertising organisations world wide. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |