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Item Details
Title: MARKETING
By: Greg Elliott, Sharyn Rundle-Thiele, David Waller
Format: Paperback

List price: £95.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1118624173
ISBN 13: 9781118624173
Publisher: JOHN WILEY & SONS INC
Pub. date: 1 May, 2014
Edition: 3rd Revised edition
Pages: 640
Description: Marketing 3rd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text.
Synopsis: Marketing 3rd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ground-up Introductory Marketing text ever released in the local market. Building on the strengths of the previous two editions, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing, including detailed coverage of digital marketing initiatives, as well as more traditional methods. It is an essential guide to best practice.
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Returnable
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