| Title:
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ESSENTIALS OF STRATEGIC MANAGEMENT: THE QUEST FOR COMPETITIVE ADVANTAGE
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| By: |
John E. Gamble, Arthur A. Thompson, Margaret A. Peteraf |
| Format: |
Paperback |
| List price:
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£142.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0078112893 |
| ISBN 13: |
9780078112898 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 February, 2014 |
| Edition: |
4th Revised edition |
| Pages: |
480 |
| Description: |
Presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. This title serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation. |
| Synopsis: |
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation. |
| US Grade: |
College Freshman |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |