HOSPITALITY MARKETING by David Bowie, Francis Buttle, Maureen Brookes ( 9780080967912 )

Item Details

Title:

HOSPITALITY MARKETING
AN INTRODUCTION

By:

David Bowie, Francis Buttle, Maureen Brookes

Format:

Paperback

List price:	£43.99
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ISBN 10:

0080967914

ISBN 13:

9780080967912

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

22 March, 2011

Edition:

2nd Revised edition

Pages:

448

Description:

Shows you how to apply the principles of marketing within the hospitality industry. This title emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It describes the impact that the internet has had on both marketing and hospitality.

Synopsis:

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

Illustrations:

Illustrations

Publication:

Imprint:

Butterworth-Heinemann Ltd

Returns:

Returnable

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