| Title:
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HOSPITALITY MARKETING
AN INTRODUCTION |
| By: |
David Bowie, Francis Buttle, Maureen Brookes |
| Format: |
Paperback |
| List price:
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£43.99 |
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| ISBN 10: |
0080967914 |
| ISBN 13: |
9780080967912 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
22 March, 2011 |
| Edition: |
2nd Revised edition |
| Pages: |
448 |
| Description: |
Shows you how to apply the principles of marketing within the hospitality industry. This title emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It describes the impact that the internet has had on both marketing and hospitality. |
| Synopsis: |
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |