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Item Details
| Title:
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HOSPITALITY MARKETING
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| By: |
David Bowie, Francis Buttle |
| Format: |
Electronic book text |
| List price:
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£43.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136346562 |
| ISBN 13: |
9781136346569 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
31 December, 2011 |
| Edition: |
2nd New edition |
| Pages: |
434 |
| Synopsis: |
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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