 |
|
|
Item Details
| Title:
|
CUSTOMER RELATIONSHIP MANAGEMENT
CONCEPTS AND TECHNOLOGIES |
| By: |
Francis Buttle, Stan Maklan |
| Format: |
Electronic book text |
| List price:
|
£49.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1317654757 |
| ISBN 13: |
9781317654759 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
11 February, 2015 |
| Edition: |
3rd New edition |
| Pages: |
400 |
| Synopsis: |
Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice.NEW TO THIS EDITION:Updated instructor support materials onlineFull colour interiorBrand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRMBig data and unstructured dataRecent advances in analytical CRM including next best action solutionsMarketing, sales and service automationCustomer self-service technologiesMaking the business case and realising the benefits of investment in CRM? Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. |
| Illustrations: |
66 Line drawings, color; 43 Halftones, color; 33 Tables, color; 109 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|