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Item Details
| Title:
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WEB DRAGONS
INSIDE THE MYTHS OF SEARCH ENGINE TECHNOLOGY |
| By: |
Ian H. Witten, Marco Gori, Teresa Numerico |
| Format: |
Paperback |
| List price:
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£29.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0123706092 |
| ISBN 13: |
9780123706096 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
1 November, 2006 |
| Series: |
The Morgan Kaufmann Series in Multimedia Information and Systems |
| Pages: |
288 |
| Description: |
Do you use search engines every day? Are you a developer or a librarian, helping others with their information needs? A researcher or journalist for whom the web has changed the very way you work? An online marketer or site designer, whose career exists because of the web? This book offers information about the web. |
| Synopsis: |
Web Dragons offers a perspective on the world of Web search and the effects of search engines and information availability on the present and future world. In the blink of an eye since the turn of the millennium, the lives of people who work with information have been utterly transformed. Everything we need to know is on the web. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. Search engines make it possible for us to find the stuff we need to know. Search engines - web dragons - are the portals through which we access society's treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares? What's coming tomorrow, and can we influence it? As we witness the dawn of a new era, this book shows readers what it will look like and how it will change their world. Whoever you are: if you care about information, this book will open your eyes and make you blink. |
| Illustrations: |
Illustrated; Illustrations, unspecified |
| Publication: |
US |
| Imprint: |
Morgan Kaufmann Publishers In |
| Returns: |
Non-returnable |
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