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Item Details
| Title:
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BASIC MARKETING RESEARCH
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| By: |
Naresh Malhotra |
| Format: |
Paperback |
| List price:
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£156.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0132544482 |
| ISBN 13: |
9780132544481 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
13 July, 2011 |
| Edition: |
United States ed of 4th revised ed |
| Pages: |
672 |
| Description: |
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. |
| Synopsis: |
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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