 |
|
|
Item Details
| Title:
|
BASIC MARKETING RESEARCH
|
| By: |
Naresh Malhotra |
| Format: |
Paperback |
| List price:
|
£156.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0132544482 |
| ISBN 13: |
9780132544481 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
13 July, 2011 |
| Edition: |
United States ed of 4th revised ed |
| Pages: |
672 |
| Description: |
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. |
| Synopsis: |
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|