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Item Details
| Title:
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WILEY INTERNATIONAL ENCYCLOPEDIA OF MARKETING
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| By: |
Jagdish Sheth, Naresh Malhotra |
| Format: |
Other digital |
| List price:
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£718.79 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1444316567 |
| ISBN 13: |
9781444316568 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
18 November, 2010 |
| Pages: |
1744 |
| Description: |
With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index. |
| Synopsis: |
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. * The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications * The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries * Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate * Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources * The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: * Volume 1: Marketing Strategy * Volume 2: Marketing Research * Volume 3: Consumer Behavior * Volume 4: Advertising and Integrated Communication * Volume 5: Product Innovation and Management * Volume 6: International Marketing |
| Publication: |
UK |
| Imprint: |
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) |
| Returns: |
Non-returnable |
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