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Item Details
| Title:
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CONSUMER BEHAVIOR
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| By: |
Michael Solomon |
| Format: |
Hardback |
| List price:
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£84.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0136015964 |
| ISBN 13: |
9780136015963 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
13 June, 2008 |
| Edition: |
United States ed of 8th revised ed |
| Pages: |
720 |
| Description: |
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people''s social experiences. |
| Illustrations: |
illustrations |
| Returns: |
Returnable |
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