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Item Details
| Title:
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PRINCIPLES OF MARKETING
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| Volume: |
AND Brand You |
| By: |
Frances Brassington, Michael Solomon |
| Format: |
Quantity pack |
| List price:
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£43.49 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1405839473 |
| ISBN 13: |
9781405839471 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
14 August, 2006 |
| Edition: |
New title2 Quantity packs |
| Description: |
Provides first-time marketing students from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition considers how we often talk about ourselves in marketing terms. |
| Synopsis: |
Principles of Marketing, 4/e Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as what product should I market?' to more specialised topics such as Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. Brand You, 1/e The NEW Brand You student resource covers the most effective ways to market yourself in today's competitive marketplace. Consider how we often talk about ourselves in marketing terms. |
| No. of pieces |
2 |
| Publication: |
US |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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