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Item Details
Title: STRATEGY AS ACTION
COMPETITIVE DYNAMICS AND COMPETITIVE ADVANTAGE
By: Curtis M. Grimm, Hun Lee, Ken G. Smith
Format: Hardback

List price: £63.00
Our price: £63.00
ISBN 10: 0195161440
ISBN 13: 9780195161441
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: OXFORD UNIVERSITY PRESS INC
Series: Strategic Management Series
Pages: 288
Description: Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally,for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Synopsis: Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Illustrations: Numerous tables and line drawings
Publication: US
Imprint: Oxford University Press Inc
Returns: Returnable
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