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Item Details
| Title:
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MARKETING SUCCESS STORIES
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| By: |
Mike Cant (Editor) |
| Format: |
Paperback |
| List price:
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£24.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0195989570 |
| ISBN 13: |
9780195989571 |
| Publisher: |
OXFORD UNIVERSITY PRESS SOUTHERN AFRICA |
| Pub. date: |
24 October, 2008 |
| Edition: |
6th ed |
| Pages: |
288 |
| Description: |
This is an updated South African edition of the narrative textbook covering the stragegies of South African companies which have, through marketing interventions, repositioned themselves or grown market share. |
| Synopsis: |
This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share. |
| Publication: |
South Africa |
| Imprint: |
Oxford University Press Southern Africa |
| Returns: |
Returnable |
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