CUSTOMER SERVICE by Ricardo Machado (Editor), C. Diggines (Editor) ( 9780702177965 )

Item Details

Title:

CUSTOMER SERVICE

By:

Ricardo Machado (Editor), C. Diggines (Editor)

Format:

Paperback

List price:	£32.50
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0702177962

ISBN 13:

9780702177965

Publisher:

JUTA & COMPANY LTD

Pub. date:

1 January, 2011

Pages:

190

Description:

Customer service is not a new topic in marketing. Although most marketing texts cover customer service in some form or another, the topic is generally not given the attention it deserves.

Synopsis:

Customer service is not a new topic in marketing. Although most marketing texts cover customer service in some form or another, the topic is generally not given the attention it deserves. In a society where customers are becoming more informed, more protected and more demanding than in the past, it makes good business sense to ensure that your customers receive a high level of customer service. After all, a happy customer is a satisfied customer, and a satisfied customer will remember the experience and purchase from you again and again. This book draws together the important issues with regard to customer service. It addresses all the key elements that need to be considered when developing a service strategy for a business. The text is not only written with undergraduate students in mind, but also for the entire spectrum of businesses -- both large and small -- and for employees at all levels.

Illustrations:

tables & charts

Publication:

South Africa

Imprint:

Juta Legal and Academic Publishers

Returns:

Returnable

Some other items by this author:

MARKETING FOR A SMALL BUSINESS (PB)

MARKETING SUCCESS STORIES (PB)