| Title:
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MARKETING TOURISM AND HOSPITALITY
CONCEPTS AND CASES |
| By: |
Richard George |
| Format: |
Paperback / softback |
| List price:
|
£44.99 |
| Our price: |
£35.99 |
| Discount: |
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| You save:
|
£9.00 |
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| ISBN 10: |
3030641104 |
| ISBN 13: |
9783030641108 |
| Availability: |
Usually dispatched within 3-5 days.
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| Stock: |
Currently 2 available |
| Publisher: |
SPRINGER NATURE SWITZERLAND AG |
| Pub. date: |
17 January, 2021 |
| Edition: |
1st ed. 2021 |
| Description: |
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. |
| Illustrations: |
75 Tables, color; 75 Illustrations, color; 60 Illustrations, black and white; Approx. 400 p. 135 illus., 75 illus. in color. |
| Returns: |
Returnable |