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Item Details
| Title:
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STRATEGIC INTERNATIONAL MARKETING
AN ADVANCED PERSPECTIVE |
| By: |
T. C. Melewar, Suraksha Gupta |
| Format: |
Paperback |
| List price:
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£57.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230580246 |
| ISBN 13: |
9780230580244 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
9 December, 2011 |
| Pages: |
336 |
| Description: |
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field. |
| Synopsis: |
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field. |
| Illustrations: |
336 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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