 |
|
|
Item Details
| Title:
|
ISLAMIC MARKETING AND BRANDING
THEORY AND PRACTICE |
| By: |
T. C. Melewar (Editor), Sharifah Faridah Syed Alwi (Editor) |
| Format: |
Hardback |
| List price:
|
£145.00 |
| Our price: |
£130.50 |
| Discount: |
|
| You save:
|
£14.50 |
|
|
|
|
|
| ISBN 10: |
147244096X |
| ISBN 13: |
9781472440969 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
28 September, 2017 |
| Pages: |
256 |
| Synopsis: |
Islamic Marketing and Branding: A Compendium of Theory and Practice, by TC Melewar and Sharifah Faridah Syed Alwi is a timely and topical book, addressing three core objectives. The first of its aims is to give readers insights into branding and corporate marketing in the Islamic context, by enabling them to compare, contrast and comprehend how corporate-level notions such as corporate identity, corporate personality, corporate image and corporate reputations are operationalised within this framework and relate them to the concept of corporate brand equity. |
| Illustrations: |
11 black & white illustrations, 36 black & white tables, 3 black & white |
| Publication: |
UK |
| Imprint: |
Ashgate Publishing Limited |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|