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Item Details
| Title:
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CONTEMPORARY THOUGHTS ON CORPORATE BRANDING AND CORPORATE IDENTITY MANAGEMENT
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| By: |
T. C. Melewar (Editor), Elif Karaosmanoglu (Editor) |
| Format: |
Electronic book text |
| List price:
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£70.50 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0230583229 |
| ISBN 13: |
9780230583221 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
23 October, 2008 |
| Description: |
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. |
| Synopsis: |
Increasingly organisations are devoting a substantial amount of resources to manage their brands and identities at corporate level. Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management using a basis of practitioners' own experiences. Integrating current theories and applications in the area, the book provides cases on mergers and acquisitions, small and medium size enterprises, and focuses on organisations from different sectors such as banking, petroleum, airline and automobile manufacturing. |
| Illustrations: |
19, 27 figures, 4 black & white tables |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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