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Item Details
| Title:
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PRINCIPLES OF MARKETING
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| By: |
Dr. Frances Brassington, Dr. Stephen Pettitt |
| Format: |
Paperback |
| List price:
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£29.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273605135 |
| ISBN 13: |
9780273605133 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 December, 1997 |
| Pages: |
1104 |
| Description: |
This is an introduction to marketing, outlining the marketing philosophy and customer orientation before embarking on an in-depth explanation of the main aspects of marketing. The book ends with sections on marketing management and marketing implementation. |
| Synopsis: |
This is an introduction to marketing, outlining the marketing philosophy and customer orientation before embarking on an in-depth explanation of the main aspects of marketing. The book ends with sections on marketing management and marketing implementation. from throughout the EU and Eastern Europe and is designed to appeal to the readership in these markets. The text has been developed with the student in mind and features a four-colour presentation throughout, allied to chapter objectives, chapter summaries, vignettes, person profiles and end of chapter exercises. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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