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Item Details
| Title:
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ESSENTIALS OF MARKETING
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| By: |
Dr. Frances Brassington, Dr. Stephen Pettitt |
| Format: |
Mixed media product |
| List price:
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£53.93 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1292063882 |
| ISBN 13: |
9781292063881 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
5 February, 2014 |
| Edition: |
3rd edition |
| Synopsis: |
Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |
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