 |
|
|
Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
click
here
|
| Title:
|
MARKETING AND INFORMATION TECHNOLOGY
|
| By: |
John O'Connor, Eamonn Galvin |
| Format: |
Paperback |
| List price:
|
£29.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0273626442 |
| ISBN 13: |
9780273626442 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pages: |
304 |
| Description: |
An overview of the relationship between marketing and information technology using practical examples and case studies. The book shows both marketing and IT professionals how to unleash the potential of IT. Each chapter includes learning objectives and assignment questions. |
| Synopsis: |
This is a comprehensive overview of the relationship between marketing and information technology using practical examples and case studies. This guide shows for both marketing and IT professionals how to unleash the potential of IT. Each chapter includes learning objectives and assignment questions. Topics include: the changing role of IT in marketing and the potential of new technologies; hot concepts, such as relationship marketing and micro segmentation; customer databases and information warehouses; the role of IT in customer services and sales; and selecting and implementing marketing systems. The final chapter on future developments covers expected future trends in the area of marketing information systems. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|