| Title:
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ELECTRONIC MARKETING
THEORY AND PRACTICE FOR THE TWENTY-FIRST CENTURY |
| By: |
John O'Connor, Eamonn Galvin, Martin Evans |
| Format: |
Paperback |
| List price:
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£49.99 |
| Our price: |
£46.24 |
| Discount: |
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| You save:
|
£3.75 |
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| ISBN 10: |
0273684760 |
| ISBN 13: |
9780273684763 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 3 available |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 December, 2003 |
| Pages: |
456 |
| Description: |
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. |
| Synopsis: |
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |