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Item Details
| Title:
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DIGITAL MARKETING
STRATEGY, IMPLEMENTATION AND PRACTICE |
| By: |
Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston |
| Format: |
Paperback |
| List price:
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£54.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0273746103 |
| ISBN 13: |
9780273746102 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
12 July, 2012 |
| Edition: |
5th Revised edition |
| Pages: |
728 |
| Synopsis: |
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. |
| Illustrations: |
Illustrations, charts |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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