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Item Details
| Title:
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PRINCIPLES AND PRACTICE OF MARKETING
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| By: |
David Jobber, Fiona Ellis-Chadwick |
| Format: |
Paperback |
| List price:
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£56.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0077174143 |
| ISBN 13: |
9780077174149 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 March, 2016 |
| Edition: |
8th Revised edition |
| Series: |
UK Higher Education Business Marketing |
| Pages: |
960 |
| Description: |
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing. |
| Synopsis: |
The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples. |
| Publication: |
US |
| Imprint: |
McGraw-Hill Inc.,US |
| Returns: |
Returnable |
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