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Item Details
| Title:
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MARKETING RESEARCH AND MODELING: PROGRESS AND PROSPECTS
A TRIBUTE TO PAUL E. GREEN |
| By: |
Yoram Wind (Editor), Paul E. Green (Editor) |
| Format: |
Paperback |
| List price:
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£129.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0387243089 |
| ISBN 13: |
9780387243085 |
| Publisher: |
SPRINGER-VERLAG NEW YORK INC. |
| Pub. date: |
1 March, 2005 |
| Series: |
International Series in Quantitative Marketing v.14 |
| Pages: |
360 |
| Description: |
Addressing techniques and methodologies by experts in marketing and marketing research, this title emphasizes developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. |
| Synopsis: |
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks. |
| Illustrations: |
biography |
| Publication: |
US |
| Imprint: |
Springer-Verlag New York Inc. |
| Returns: |
Returnable |
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