 |
|
|
Item Details
| Title:
|
PUBLIC RELATIONS HANDBOOK
|
| By: |
Alison Theaker |
| Format: |
Paperback |
| List price:
|
£22.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0415317932 |
| ISBN 13: |
9780415317931 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 July, 2004 |
| Edition: |
2nd edition |
| Pages: |
384 |
| Description: |
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. |
| Synopsis: |
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and consumer groups including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, Guinness, the Prince's Trust, Esso, Action Cancer and the Metropolitan Police.The Public Relations Handbook includes: Interviews with press officers and PR agents about their working practices Case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government, small businesses, and charities Specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology Over twenty illustrations from recent PR campaigns |
| Illustrations: |
25 black & white illustrations, 4 black & white tables, 24 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|