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Item Details
| Title:
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THE PUBLIC RELATIONS STRATEGIC TOOLKIT
AN ESSENTIAL GUIDE TO SUCCESSFUL PUBLIC RELATIONS PRACTICE |
| By: |
Alison Theaker, Heather Yaxley |
| Format: |
Electronic book text |
| List price:
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£31.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1317192710 |
| ISBN 13: |
9781317192718 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
27 September, 2017 |
| Edition: |
2nd New edition |
| Pages: |
432 |
| Synopsis: |
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured throughout, providing real-world examples of `best practice' and tips for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. Sections are divided into four parts; covering the public relations profession, campaign planning, corporate communication and stakeholder engagement. Features include:definitions of key termscontemporary case studiesinterviews with practitionershandy checklistspractical activities and assignments.By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations. |
| Illustrations: |
32 Line drawings, black and white; 16 Halftones, black and white; 10 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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