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Item Details
Title: BROADCAST/CABLE PROGRAMMING
STRATEGIES AND PRACTICES
By: Susan Tyler Eastman, Douglas A. Ferguson, S W Head
Format: Hardback

List price: £30.00


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 053409354X
ISBN 13: 9780534093549
Publisher: CENGAGE LEARNING, INC
Pub. date: 12 October, 1988
Edition: 3rd Revised edition
Pages: 575
Description: Provides a current strategies approach to programming with network/local and commercial/non-commercial perspectives. It focuses on three main activities of programming executives: evaluating audiences, selecting and scheduling programs.
Synopsis: This book should be of interest to students taking courses in radio and television programming in departments of media and communication studies.
Illustrations: Illustrations
Publication: US
Imprint: Wadsworth Publishing Co Inc
Returns: Non-returnable
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BROADCAST/CABLE PROGRAMMING (HB)
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MEDIA PROMOTION & MARKETING FOR BROADCASTING, CABLE & THE INTERNET
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MEDIA PROMOTION AND MARKETING FOR BROADCASTING, CABLE AND THE INTERNET (HB)
MEDIA PROMOTION AND MARKETING FOR BROADCASTING, CABLE AND THE INTERNET (PB)
RESEARCH IN MEDIA PROMOTION
RESEARCH IN MEDIA PROMOTION
RESEARCH IN MEDIA PROMOTION
RESEARCH IN MEDIA PROMOTION
RESEARCH IN MEDIA PROMOTION
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RESEARCH IN MEDIA PROMOTION (HB)
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