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Item Details
| Title:
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BROADCAST/CABLE/WEB PROGRAMMING
STRATEGIES AND PRACTICES |
| By: |
SUSAN TYLER EASTMAN |
| Format: |
hardback |
| List price:
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£31.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
053451295X |
| ISBN 13: |
9780534512958 |
| Publisher: |
THOMSON LEARNING |
| Pub. date: |
23 August, 2001 |
| Edition: |
6TH ED |
| Series: |
WADSWORTH SERIES IN PRODUCTION |
| Pages: |
466 |
| Description: |
The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material includes an emphasis on promotion, a chapter cover |
| Illustrations: |
ILLUSTRATIONS, MAPS |
| Returns: |
Non-returnable |
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