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Item Details
| Title:
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MARKETING DECISIONS FOR NEW AND MATURE PRODUCTS
PLANNING, DEVELOPMENT AND CONTROL |
| By: |
Robert D. Hisrich, Michael P. Peters |
| Format: |
Hardback |
| List price:
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£31.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0675206472 |
| ISBN 13: |
9780675206471 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
6 March, 1991 |
| Edition: |
2nd Revised edition |
| Pages: |
531 |
| Description: |
A pragmatic "how-to" text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product. |
| Synopsis: |
A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Merrill |
| Returns: |
Non-returnable |
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