Title:
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MARKETING FOR CONSTRUCTION FIRMS
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Format: |
Paperback |
List price:
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£35.00 |
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further information.
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ISBN 10: |
0727725696 |
ISBN 13: |
9780727725691 |
Publisher: |
ICE PUBLISHING |
Pub. date: |
1 January, 1997 |
Pages: |
83 |
Description: |
In order for construction firms to grow, companies must develop and implement appropriate marketing strategies to maximise future opportunities. This book focuses the organisation to identify market sectors, provides the important concepts of marketing, and offers suggestions as to how they can be used to benefit you and your company. |
Synopsis: |
This book appreciates that not all the options it presents are appropriate and/or affordable to everybody, but it focuses the organisation to identify market sectors and provides, in a short and accessible form, the most important concepts of marketing, and offers suggestions as to how they can be used to benefit you and your company |
Illustrations: |
illustrations |
Publication: |
UK |
Imprint: |
Thomas Telford Ltd |
Returns: |
Non-returnable |