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Item Details
Title: SIMULATED TEST MARKETING
TECHNOLOGY FOR LAUNCHING SUCCESSFUL NEW PRODUCTS
By: Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf
Format: Paperback

List price: £46.00
Our price: £41.40
Discount:
10% off
You save: £4.60
ISBN 10: 073910425X
ISBN 13: 9780739104255
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: LEXINGTON BOOKS
Pub. date: 28 December, 2002
Pages: 320
Synopsis: Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
Publication: US
Imprint: Lexington Books
Returns: Returnable
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