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Item Details
| Title:
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DO YOUR OWN MARKET RESEARCH
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| By: |
Paul Hague |
| Format: |
Paperback |
| List price:
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£10.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749426527 |
| ISBN 13: |
9780749426521 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
30 June, 1998 |
| Edition: |
3rd Revised edition |
| Pages: |
160 |
| Description: |
Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time. |
| Synopsis: |
Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring intensive training. You may feel it is a task that simply cannot be undertaken by the lone researcher.However, enlightenment is at hand with this third edition of Do Your Own Market Research, which has been fully updated to cover all the latest techniques. The book reveals, in a practical and jargon-free style, that the skills needed for successful market research are actually far more accessible and easier to implement than would-be researchers might think. The authors cover a number of essential topics including:- What market research is- Planning a project- Desk work- Fieldwork- Telephone interviewing- Face-to-face interviewing- Data analysis and reporting- Buying market researchDo Your Own Market Research is a must for owners and managers of smaller businesses, public sector managers and absolutely anyone undertaking market research for the first time. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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