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Item Details
| Title:
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CRM IN FINANCIAL SERVICES
A PRACTICAL GUIDE TO MAKING CUSTOMER RELATIONSHIP MARKETING WORK |
| By: |
Merlin Stone, Bryan Foss |
| Format: |
Hardback |
| List price:
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£95.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0749436964 |
| ISBN 13: |
9780749436964 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
14 June, 2002 |
| Pages: |
480 |
| Description: |
CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market. |
| Synopsis: |
CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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