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Item Details
Title: MARKETING REVOLUTION
THE RADICAL NEW APPROACH TO TRANSFORMING THE BUSINESS, THE BRAND AND THE BOTTOM LINE
By: Paul R. Gamble
Format: Hardback

List price: £24.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0749443855
ISBN 13: 9780749443856
Publisher: KOGAN PAGE LTD
Pub. date: 3 October, 2005
Series: Chartered Institute of Marketing (Hardcover)
Pages: 320
Description: Shows senior marketing managers, those who advise them, and those who study advanced marketing, how marketing can be improved by taking a radical rather than an incremental approach to planning and implementing marketing. This book is based on the experience of IBM and its leading business partners.
Illustrations: Illustrations
Returns: Non-returnable
Some other items by this author:
ANCIENT MIRRORS OF WOMANHOOD (PB)
BUSINESS SOLUTIONS ON DEMAND
BUSINESS SOLUTIONS ON DEMAND (PB)
CONSUMER INSIGHT
CONSUMER INSIGHT (PB)
CRM IN FINANCIAL SERVICES (HB)
CULTURAL CONCEPTIONS OF MENTAL HEALTH AND THERAPY (HB)
CULTURAL CONCEPTIONS OF MENTAL HEALTH AND THERAPY (PB)
CULTURE AND SELF (PB)
CUSTOMER MANAGEMENT SCORECARD
CUSTOMER RELATIONSHIP MARKETING (PB)
DATA BASE MARKETING (HB)
ETHNOCULTURAL ASPECTS OF POST-TRAUMATIC STRESS DISORDER (PB)
ETHNOCULTURAL ASPECTS OF POST-TRAUMATIC STRESS DISORDERS (PB)
ETHNOCULTURAL PERSPECTIVES ON DISASTER AND TRAUMA (HB)
ETHNOCULTURAL PERSPECTIVES ON DISASTER AND TRAUMA (PB)
FEAR OF PERSECUTION (HB)
FEAR OF PERSECUTION (PB)
HANDBOOK OF CUSTOMER RELATIONSHIP MARKETING (HB)
HOW TO MARKET COMPUTERS AND INFORMATION TECHNOLOGY (PB)
INTERNATIONALIZING THE PSYCHOLOGY CURRICULUM IN THE UNITED STATES (HB)
LEISURE SERVICES MARKETING (PB)
MANAGING DIRECT MARKETING (HB)
MANAGING STAKEHOLDERS IN THE PUBLIC SECTOR (PB)
MARKETING AND ECONOMICS (HB)
MARKETING AND ECONOMICS (PB)
MARKETING CHANNELS
PRINCIPLES OF DIRECT AND DATABASE MARKETING (PB)
PRINCIPLES OF DIRECT AND DATABASE MARKETING (PB)
PRINCIPLES OF DIRECT AND DATABASE MARKETING (PB)
PRINCIPLES OF DIRECT AND DATABASE MARKETING (PB)
PRINCIPLES OF DIRECT, DATABASE AND DIGITAL MARKETING (PB)
PRODUCT PLANNING (PB)
SOCIAL CHANGE AND PSYCHOSOCIAL ADAPTATION IN THE PACIFIC ISLANDS (HB)
SOCIAL CHANGE AND PSYCHOSOCIAL ADAPTATION IN THE PACIFIC ISLANDS (PB)
SOCIAL MARKETING (PB)
THE CUSTOMER MANAGEMENT SCORE CARD (PB)
THE CUSTOMER MANAGEMENT SCORECARD
THE CUSTOMER MANAGEMENT SCORECARD (PB)
THE DEFINITIVE GUIDE TO DIRECT AND INTERACTIVE MARKETING (PB)
THE HEBREW GODDESS (PB)
TOYS FROM OCCUPIED JAPAN (PB)
UNDERSTANDING TERRORISM (HB)
UP CLOSE AND PERSONAL?
UP CLOSE AND PERSONAL? (PB)
WHEELS, SKILLS AND THRILLS (PB)
WINNING NEW CUSTOMERS IN FINANCIAL SERVICES (PB)



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