BRANDING INSIDE OUT by Nicholas Ind (Editor) ( 9780749478902 )

Item Details

Title:

BRANDING INSIDE OUT
INTERNAL BRANDING IN THEORY AND PRACTICE

By:

Nicholas Ind (Editor)

Format:

Paperback

List price:

£29.99

Our price:

£26.99

Discount:

10% off

You save:

£3.00

ISBN 10:

074947890X

ISBN 13:

9780749478902

Availability:

This item will be printed on demand and will usually be dispatched within 10 days.

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Stock:

Currently 0 available

Publisher:

KOGAN PAGE LTD

Pub. date:

1 October, 2017

Pages:

224

Description:

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.

Synopsis:

Branding Inside Out offers a detailed and accessible exploration of internal branding. Internal branding is the cultural shift that occurs within an organisation when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes that win the active involvement of their people.

Publication:

Imprint:

Kogan Page Ltd

Returns:

Non-returnable

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