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Item Details
| Title:
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LIVING THE BRAND
HOW TO TRANSFORM EVERY MEMBER OF YOUR ORGANIZATION INTO A BRAND CHAMPION |
| By: |
Nicholas Ind |
| Format: |
Hardback |
| List price:
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£32.99 |
| Our price: |
£29.69 |
| Discount: |
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| You save:
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£3.30 |
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| ISBN 10: |
0749450835 |
| ISBN 13: |
9780749450830 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 5 available |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 October, 2007 |
| Edition: |
3rd Revised edition |
| Pages: |
208 |
| Description: |
Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals. |
| Synopsis: |
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.Living the Brand is a CarbonNeutral (R) publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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