HOSPITALITY MARKETING by Neil Wearne, Alison Morrison ( 9780750626880 )

Item Details

Title:

HOSPITALITY MARKETING

By:

Neil Wearne, Alison Morrison

Format:

Paperback

List price:

£46.99

Our price:

£42.29

Discount:

10% off

You save:

£4.70

ISBN 10:

0750626887

ISBN 13:

9780750626880

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

5 February, 1996

Pages:

340

Description:

Including European and international examples, this book aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers. It contains questions for discussion or revision and also features lists of options for application of theory.

Synopsis:

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

Illustrations:

black & white illustrations

Publication:

Imprint:

Butterworth-Heinemann Ltd

Returns:

Returnable

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