| Title:
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FRANCHISING HOSPITALITY SERVICES
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| By: |
Conrad Lashley (Editor), Alison Morrison (Editor) |
| Format: |
Paperback |
| List price:
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£49.99 |
| Our price: |
£44.99 |
| Discount: |
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| You save:
|
£5.00 |
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| ISBN 10: |
0750647728 |
| ISBN 13: |
9780750647724 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 May, 2000 |
| Pages: |
296 |
| Description: |
Provides an overview of the issues, debates and challenges associated with business franchising. This text looks at the issues from both an academic and practitioner perspective, in the first part and then looks at service sector groups in the hospitality industry, such as hotels, leisure and catering in the second part. |
| Synopsis: |
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |