 |
|
|
Item Details
| Title:
|
MARKETING GRAFFITI
THE VIEW FROM THE STREET |
| By: |
Mike Saren, Michael Saren |
| Format: |
Paperback |
| List price:
|
£31.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0750656972 |
| ISBN 13: |
9780750656979 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 May, 2006 |
| Pages: |
304 |
| Description: |
Critically examining a range of products, businesses, technologies, information, services, ads, packaging and branding, this work utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. |
| Synopsis: |
Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing. |
| Illustrations: |
Approx. 100 illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|