 |
|
|
Item Details
| Title:
|
MARKETING THEORY
A STUDENT TEXT |
| By: |
Michael J. Baker (Editor) |
| Format: |
Paperback |
| List price:
|
£58.99 |
| Our price: |
£53.09 |
| Discount: |
|
| You save:
|
£5.90 |
|
|
|
|
|
| ISBN 10: |
1473904013 |
| ISBN 13: |
9781473904019 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
|
| Stock: |
Currently 2 available |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
16 May, 2016 |
| Edition: |
3rd Revised edition |
| Pages: |
544 |
| Description: |
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic. |
| Synopsis: |
Lecturers/Instructors - Request a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart.Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules. |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|