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Item Details
Title: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA
A PERSONAL MEMOIR
By: Wilbur Schramm
Format: Paperback

List price: £76.00
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ISBN 10: 0761907165
ISBN 13: 9780761907169
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Publisher: SAGE PUBLICATIONS INC
Pub. date: 12 February, 1997
Pages: 218
Description: Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland.This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.
Synopsis: Universally considered to be the founder of the field of communication studies, Wilbur Schramm left unfinished this final work on his personal perspective of the field. In it, he acknowledged the seminal contributions to communication of four inspirational social scientists whose theories and methods laid the foundation for the discipline: Harold D Lasswell, Paul F Lazarsfeld, Kurt Lewin and Carl I Hovland.This collection has now been posthumously supplemented by the editors, Steven H Chaffee and Everett M Rogers, whose contribution documents the history of the spread of the subject among universities in the United States.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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CIRCULATION OF NEWS IN THE THIRD WORLD: A STUDY OF ASIA (HB)
COMBATING AIDS (HB)
COMBATING AIDS (PB)
COMMUNICATION IN ORGANIZATIONS (PB)
COMMUNICATION TECHNOLOGY (HB)
COMMUNICATION TECHNOLOGY (PB)
COMMUNICATION, A DIFFERENT KIND OF HORSE RACE (HB)
COMMUNICATION, A DIFFERENT KIND OF HORSE RACE (PB)
CYBERPATH TO DEVELOPMENT IN ASIA (HB)
DESIGNING HEALTH COMMUNICATION CAMPAIGNS
DESIGNING HEALTH COMMUNICATION CAMPAIGNS (PB)
DIFFUSION OF INNOVATION (HB)
DIFFUSION OF INNOVATIONS, 4TH EDITION
DIFFUSION OF INNOVATIONS, 5TH EDITION
DIFFUSION OF INNOVATIONS, 5TH EDITION (PB)
ENTERTAINMENT-EDUCATION
ENTERTAINMENT-EDUCATION
ENTERTAINMENT-EDUCATION
ENTERTAINMENT-EDUCATION
ENTERTAINMENT-EDUCATION
ENTERTAINMENT-EDUCATION
ENTERTAINMENT-EDUCATION (HB)
ENTERTAINMENT-EDUCATION (PB)
ENTERTAINMENT-EDUCATION AND SOCIAL CHANGE
ENTERTAINMENT-EDUCATION AND SOCIAL CHANGE
ENTERTAINMENT-EDUCATION AND SOCIAL CHANGE
ENTERTAINMENT-EDUCATION AND SOCIAL CHANGE
ENTERTAINMENT-EDUCATION AND SOCIAL CHANGE
ENTERTAINMENT-EDUCATION AND SOCIAL CHANGE (HB)
ENTERTAINMENT-EDUCATION AND SOCIAL CHANGE (PB)
EXPLICATION (HB)
FOUR THEORIES OF THE PRESS (PB)
HISTORY OF COMMUNICATION STUDY (PB)
INDIA'S COMMUNICATION REVOLUTION (HB)
INDIA'S COMMUNICATION REVOLUTION (PB)
LEARNING FROM TELEVISION (PB)
ORGANIZATIONAL ASPECTS OF HEALTH COMMUNICATION CAMPAIGNS
ORGANIZATIONAL ASPECTS OF HEALTH COMMUNICATION CAMPAIGNS (PB)
PEOPLE LOOK AT EDUCATIONAL TELEVISION (HB)
PRESS FREEDOM AND DEVELOPMENT (HB)
R&D COLLABORATION ON TRIAL (HB)
RESEARCH METHODS AND THE NEW MEDIA (HB)
RESEARCH METHODS AND THE NEW MEDIA (PB)
SOAP OPERAS FOR SOCIAL CHANGE (HB)
THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA (HB)
THE FOURTEENTH PAW (PB)
THE MEDIA REVOLUTION IN AMERICA AND IN WESTERN EUROPE (HB)

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