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Item Details
| Title:
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ORGANIZATIONAL ASPECTS OF HEALTH COMMUNICATION CAMPAIGNS
WHAT WORKS? |
| By: |
Thomas E. Backer (Editor), Everett M. Rogers (Editor) |
| Format: |
Electronic book text |
| List price:
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£53.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1452254206 |
| ISBN 13: |
9781452254203 |
| Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
| Pub. date: |
1 June, 1993 |
| Pages: |
250 |
| Description: |
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States. |
| Synopsis: |
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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