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Item Details
| Title:
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ENTERTAINMENT-EDUCATION
A COMMUNICATION STRATEGY FOR SOCIAL CHANGE |
| By: |
Arvind Singhal, Everett M. Rogers |
| Format: |
Hardback |
| List price:
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£60.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0805832351 |
| ISBN 13: |
9780805832358 |
| Publisher: |
TAYLOR & FRANCIS INC |
| Series: |
Routledge Communication Series |
| Pages: |
280 |
| Description: |
This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change. |
| Synopsis: |
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change. |
| Illustrations: |
glossary, references |
| Publication: |
US |
| Imprint: |
Routledge Member of the Taylor and Francis Group |
| Returns: |
Non-returnable |
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